LIVE THE MUSIC - Deezer Festival Activation
Art Direction, Enviromental Design
Following its ongoing success, Shake Ton Fest returned once again in 2025, this time with a fresh twist. While the core format of interactive festival creation remained, the focus shifted to promoting a new Deezer feature: Music Quiz. The goal was to connect the activation with Deezer’s latest TV campaign featuring two boxer characters, by designing two contrasting immersive environments—one inspired by a music studio, the other by a boxing ring.
Festival-goers could enter in groups and compete in a fast-paced music quiz game, testing their music knowledge in either setting. The experience was brought to life with dynamic visuals, themed decor, and photo moments capturing each team in action. Outside the booths, a real-time leaderboard displayed the top-scoring teams of the day, sparking competition and excitement across the festival grounds.
BRIEF
Create a physical activation to enhance Deezer's presence at festivals
DATE
2025
CLIENT
Deezer
TOOLS
Figma, Photoshop
GROUP PROJECT
Deezer Design Studio in collaboration with Auditoire
THE EXPERIENCE
The user journey of the 2025 activation was designed to be fun, competitive, and visually engaging. Each group of friends started by creating their team and stepping into one of two immersive rooms—one styled as a music studio, the other as a boxing ring, inspired by Deezer’s TV campaign. Inside, they posed for a group photo, which they could then customize with visual effects and filters to match their team identity.
Once their photo was set, the group selected which Music Quiz game they wanted to play, testing their musical knowledge through a fast-paced, interactive experience. The two themed environments offered distinct vibes and challenges, making each round unique. At the end of the game, their score was added to a real-time leaderboard displayed outside the booth, fueling friendly competition among festival-goers and highlighting the top-performing teams throughout the day.
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